In addition to the iPhone application, several marketing elements support the Uncapped Everywhere by Sharpie iPhone application and allow users to interact with the Sharpie brand across channels.

The Uncapped Everywhere online community is a great place to display virtual art, browse other designs and connect with Sharpie friends.

If you do not have an iPhone, create and share your art with the Facebook application.

Display your art through the Uncapped Everywhere Facebook tab.

Share your designs on your wall for all of you friends and visitors to view.

After a location has become popular for virtual art, pop-up stores can generate extra sales at these locations. For example, the Bean in Chicago could be a popular location.

Here is an example of a pop-up store in Rockefeller Center in New York.

Also, an example of a pop-up store at Stone Mountain Park in Atlanta.